Writer: Matt Berger
Name:
Matt Berger
Job Title:
Senior Integrated Writer
Where can people see your work?
www.bergerhill.com
Work Experience:
Started my own advertising business when I was 17. I made a thousand bucks and was stoked. Then my clients started making changes to my work and things weren’t so cool. I went back to painting houses. Paint fumes and Carolina heat will make you reevaluate things so I went to school, met Rick Hill, and our brains have been working together since. We’re like the Isley Brothers in what can be a pretty crappy industry. Since then we worked full-time at West Wayne, Berlin Cameron (NYC), Mullen (Boston) and have freelanced quite a bit along the way.
Clients you’ve helped:
First and foremost, the brand BergerHill. Also Coke, GameTap, Turner, Boost Mobile, LendingTree.com and others…
What do you think needs to happen for ATL to be respected on a worldwide creative level?
This city is filled with transplants because everyone knows quality of life here can’t be beat. This is good and bad. Bad in the sense that the native Atlantan is becoming extinct. Good in the sense that creative talent is coming from all over the world. When people bring different thinking to the table, cool things happen. We need to embrace this and all come together. Stop talking about how they do things in New York or San Francisco and start doing them in Atlanta. In summary, 1. Stop thinking regionally 2. Make everything original 3. Hold everyone accountable, top to bottom. We should be yelling at our government for building that whack bridge on 17th street. They went the cheap route and the city lost what could have been a great icon. 4. Be ahead of the curve. Communication changes everyday, let’s not wait for the rest of the world to tell us how it’s changing 5. Stop doing fake work. It sucks.
Contact info:
bergerhill@hotmail.com
The Work:
