Writer - Paul Guidry
Name:
GuidryBros
Job Title:
Creative Twins / Masters of Disguise
Where can people see your work?
Archive, Campaign Brief, some of our best stuff is in a place we like to call The Idea Graveyard.
Work Experience:
BBDO Atlanta, Barkley, Evergreen & Partners, O&M (Malaysia), Publicis (Malaysia), Sil (Malaysia), The Jenny Jones Show, The History Channel.
Clients you’ve helped:
AT&T, Capital One, Sony, Nissan, Sonic, Mazda, Mercedes Benz, Red Bull, Maxis, The Georgia Lottery, Georgia Natural Gas.
What do you think needs to happen for ATL to be respected on a worldwide creative level?
Paul: I think the best thing would be for a new agency to sprout up and achieve success with some altogether unconventional creative executions. It would not only showcase what the folks in this town are capable of, but would also force the dinosaurs to wise up and prove to the creative’s in the trenches that fresh ideas can still pay off.
Joel: Just do it.
Contact info:
guidrybros@yahoo.com
404.245.4499 or 404.824.1079
Copywriter: Brian Gallagher
Name:
Brian Gallagher
Job Title:
Senior Copywriter
Where can people see your work?
www.gallaghernyc.com
Work Experience:
10+ years as a copywriter at many of New York’s top ad agencies and now at BBDO/Atlanta
Clients you’ve helped:
AT&T, Georgia Lottery, Delta Air Lines, A&E Network, Hasbro, US Tennis Association, Bermuda Tourism, Tums, Bell Atlantic/Verizon, Bounty, Pepperidge Farms, Right Guard, Luzianne Iced Tea, American Express
What do you think needs to happen for ATL to be respected on a worldwide creative level?
Somebody in Atlanta has to win some Cannes Lions. Atlanta also needs more creative shops.
Contact info:
brian@gallaghernyc.com
The Work
Writer: Matt Berger
Name:
Matt Berger
Job Title:
Senior Integrated Writer
Where can people see your work?
www.bergerhill.com
Work Experience:
Started my own advertising business when I was 17. I made a thousand bucks and was stoked. Then my clients started making changes to my work and things weren’t so cool. I went back to painting houses. Paint fumes and Carolina heat will make you reevaluate things so I went to school, met Rick Hill, and our brains have been working together since. We’re like the Isley Brothers in what can be a pretty crappy industry. Since then we worked full-time at West Wayne, Berlin Cameron (NYC), Mullen (Boston) and have freelanced quite a bit along the way.
Clients you’ve helped:
First and foremost, the brand BergerHill. Also Coke, GameTap, Turner, Boost Mobile, LendingTree.com and others…
What do you think needs to happen for ATL to be respected on a worldwide creative level?
This city is filled with transplants because everyone knows quality of life here can’t be beat. This is good and bad. Bad in the sense that the native Atlantan is becoming extinct. Good in the sense that creative talent is coming from all over the world. When people bring different thinking to the table, cool things happen. We need to embrace this and all come together. Stop talking about how they do things in New York or San Francisco and start doing them in Atlanta. In summary, 1. Stop thinking regionally 2. Make everything original 3. Hold everyone accountable, top to bottom. We should be yelling at our government for building that whack bridge on 17th street. They went the cheap route and the city lost what could have been a great icon. 4. Be ahead of the curve. Communication changes everyday, let’s not wait for the rest of the world to tell us how it’s changing 5. Stop doing fake work. It sucks.
Contact info:
bergerhill@hotmail.com
The Work:
Writer: Jeff Shill
Name:
Jeff Shill
Job Title:
Copywriter
Where can people see your work?
On TV commercial breaks, usually between the hours of 2 and 4 am, sandwiched between a couple of Girls Gone Wild video commercials. You’ve got to love those value added media buys.
Work Experience:
I’ve gone from being an ordained minister to working freight docks with the Teamsters to teaching English as a second language classes to advertising copywriter. Looking back, I should have stuck with the Teamsters. The work sucks, but the knife fights are so much better.
Clients you’ve helped:
I’ve never been able to save a client from themselves. But I have actually seen charts that prove I helped out two past client increase sales: The Real Yellow Pages and Toyota.
What do you think needs to happen for ATL to be respected on a worldwide creative level?
Smear campaign against other places. Atlanta. Better than anything they’ve got in Saskatchewan.
Contact info:
shillyconcarne@aol.com
The Work
